In order to fight poverty Sparrow focuses on three topics: empowerment, security and opportunity. The Small Business Program aims at creating opportunity by giving access to income generating activities.
A lot of people dream of starting a successful business in order to provide their own life support. To actually start a business you need knowledge and initial funds. In the Small Business Program Sparrow gives people who live under the poverty threshold the opportunity to start their own business by brainstorming together and giving them initial funds by means of a loan without interest. Sparrow’s choice for a loan without interest motivates people and emphasizes the confidence that people will be able to succeed. In this way their self-esteem increases.
In this project people can present their own business plan, but they can also find out the possibilities together with Sparrow. At the start Sparrow gives intensive support to build a business which they can continue and extend on their own.